Insights from the iPhone 5s Launch
Last month, Apple launched it’s 7th generation iPhone. People camped outside of Apple Stores days in advance. Others ran from store-to-store hoping to get their hands on the lighter, faster device. And some folks pulled out their old iPhones, launched the TalkTo app and asked nearby stores what they had in stock. TalkTo, being the way people find local products, had a perfect vantage point to uncover patterns in the iPhone shopping mania.
AT&T is still the king of the iPhone
Over half (56%) of US queries asked for AT&T phones, followed by Verizon (29%). This gap is largely driven by past history. If you remember, the iPhone was exclusive to AT&T for about 3 years. During that period, AT&T won early adopters and have been able to maintain those customers. And what did Verizon during that time? They bet big on Android, most notably spending $100 Million advertising the DROID.
The 5s is hot; the 5c not so much
With a faster processor, bio-marking security and better motion detection, the 5s was all the buzz during launch week. TalkTo fielded 20-times as many queries for the 5s as the 5c. The Gold 5s was in highest demand, with more than 3-times as many people asking for Gold over Space Gray.
For every 20 availability questions about the 5s there was 1 question about 5c.
The Apple Store and Best Buy are top-of-mind for iPhones
It’s no surprise that The Apple Store is where people go to get the newest iPhone. What’s interesting, though, is that Best Buy holds the second position, by a wide margin. This is due to the fact that Best Buy is carrier agnostic, so an AT&T or Verizon or Sprint customer can get what they want at Best Buy. It’s also interesting to note that RadioShack, which Wall Street is bearish on, owns significant mindshare when it comes to new iPhone launches. RadioShack was tied with Target as the 5th most TalkTo’d store.
RIM Country goes Apple
The typical US metro areas were iPhone hotspots. The corridor between Boston and DC saw about 25% of TalkTo traffic, followed by the West Coast. Perhaps the biggest surprise is the activity in and around Toronto. Just a few years back, the Waterloo/Toronto area was Blackberry country. Using an iPhone was worse than wearing a Boston Bruins jersey. Well, the times have changed and our brethren to the North sought iPhone’s as ravenously as folks in San Francisco.
The next big product launches are Playstation 4 and XBox one. Stay tuned for more TalkTo Local Insights.
Winner, Winner — wait, WHAT’S for dinner??
TalkTo is like a Swiss Army Knife; it’s one tool that can do so many jobs. With TalkTo, you can connect with nearby businesses - big or small, independent or national chain - and ask just about anything.
To get a sense of what’s possible, we gave our users a challenge: Share your most creative use cases. The results are in. Wow, we have a creative community!
Congratulations to Michael Wimsatt and his text to Ottomanelli & Sons in New York. Is it true: Does alligator taste like chicken?
This Father used to TalkTo to fill his tummy while his child counted sheep.
This hiker needed the right boots from REI.
And, well, this one just made us blush.
Thanks to everyone who submitted! We love to hear what tasks TalkTo makes easier for you.
TalkTo Goes Native…Android, That Is
TalkTo is live in the Google Play store. And of course, our updates notes don’t disappoint.
Just sit right back and you’ll hear a tale,
A tale of a new release,
That started from a whiteboard sketch
Downloads it should increase.
The interns were mighty Princeton men,
Their mentors wise and bright.
The small team started work that day
On a complete app rewrite, a complete app rewrite.
The coding started getting rough,
Must succeed at any cost,
If not for the effort of the two interns,
The release would be lost, the release would be lost.
TalkTo is now ready for you to install from the Play store
With new features
A new look too,
Text businesses maybe three,
The hair salon
Get a table before they’re all gone,
It’s just so versatile.
So this was the tale of an app release,
We told it to you in rhyme
TalkTo is at home on Android,
And you’ve found it just in time.
Trust TalkTo and the agents too,
To do their very best,
Replies from all the businesses,
In Canada and the U.S.
Compare a price, check hours, make reservations,
Not a single phone call made,
You text for everything you need,
And replies are soon displayed.
So go install TalkTo my friend,
You’re sure to get a smile,
From knowing when you use TalkTo
The phone you’ll never dial.
800 5-star reviews, analyzed
First, I looked at the titles of our reviews. The most common word: “awesome” followed by “great”, “amazing” and “!”. Click here and you can play around with the tree yourself.
More interestingly, I plugged the reviews into the tool. TalkTo is “so useful”, “so convenient”, “so easy”. Click here to play around.
If E.T. had TalkTo….
Spring Forward with a Text Back
Ah, spring. A time of new beginnings. Warm weather, blooming flowers, and the start of baseball season. Even if the ground is still covered in snow (we feel for you, New England!), the beginning of spring provides an opportunity to start anew.
What better way to start spring than to engage in some spring cleaning? Whether it would do you good to switch out your winter wardrobe, scrub down the kitchen floor (or hire a cleaning service…), or even plant a garden all your own, TalkTo is here to help.
- Clothing stores are stocked with spring clothes already, so text your favorite to see if they have warm weather outfits or a swimsuit in your size.
- Does your apartment look like it survived a dust storm? Text a local cleaning service to arrange for a little outsourced spring cleaning.
- Want to renew your devotion to that New Year’s Resolution and eat healthier? It’s time to start planting if you want to grow some veggies of your own. Text around and see who has the seeds and gardening supplies you need to get started this weekend.
These and other spring chores can be done with texts from TalkTo, and you’ll feel fresh, renewed, and ready to face the rest of 2013 head-on.
So go ahead, don’t wait any longer! It’s time to spring into action.
Girl’s Night Out
It’s happening again.
Maybe your boyfriend has just spent too much time discussing Wes Welker’s move to Denver, or you just can’t listen to your kids talk about the virtues of Minecraft anymore. What you need is a night out. A night to talk about anything else, like why on earth Taylor Swift would pick a fight with Amy Pohler and Tina Fey.
But girls’ nights out aren’t easy to coordinate. Where do you go? What if an extra friend unexpectedly shows up… Or someone can’t make it at the last minute? And, of course, what to wear?
TalkTo has you covered. Text some of your favorite restaurants to find out what reservations are available and whether they can be flexible on party size. Shoot a text to your pub of choice to make sure your favorite Malbec is available.
No one wants to show up to a date with her girlfriends with her roots showing. Use TalkTo to grab that long overdue hair appointment. Need something to wear? Check on in stock sizes and colors with a few texts.
Once you do finally get out on the town with the girls, please put the phone away. You deserve it!
You Are What You Text
If you’re anything like us, your New Year’s Resolution went out the window, oh… about a month ago. But with swimsuit season in the near future, it’s time to get back up on that horse. There’s also another reason to shape up: March is National Nutrition Month.
Eating well, and getting the right ingredients, can be time consuming. What was the name of that fish you bought and enjoyed last week on the fish man’s suggestion? Send Whole Foods a quick text to jog your memory. Looking for your favorite fusilli pasta, but made with whole wheat instead? Text a few grocery stores in your area to find out who stocks it. Try texting your favorite lunch spot to see what salads they have on the menu – dressing on the side, please.
Don’t stop at nutrition. It’s also time to revisit those fitness goals. Want to know when spin classes are scheduled at your gym? Shoot them a text with TalkTo. Text city hall to find community fitness programs in your area. Send a text to register for that yoga class you’ve finally been meaning to get to. Text the shoe store to see if that new pair of running shoes you’ve been eyeing are available in your size.
Gear up. Game on.
March’s Winter Wonderland
If there’s one thing we know, it’s that the dog days of winter throughout March can be tough. The pretty, white majestic snow starts to look a shade closer to dirt, and being “snuggled” inside the house all day has lost its charm as cabin fever sets in. At TalkTo, we argue that the best cure for the winter blues is to head into the great wild to recapture some of that December joy. After all, snow is a limited commodity and you can’t very well strap on your skis in July.
Planning a winter sports trip can be an expensive hassle, but – lucky for you – TalkTo is perfectly equipped to handle all of your equipment. Text your favorite rental shop from here to Killington to find the best deals on rental boards and boots. Curious about the conditions? Go ahead and text the mountain operator to figure out which black diamond you’ll be swooshing down soon. Make sure to text the mountain retailer for the cost of helmets – nothing ruins a ski trip like a journey to the hospital.
Once your activities are squared away, you’ll need a nice lodge to cozy up in. Text to find a room, and while you’re at maybe you’ll want to arrange a nice bottle of icy champagne upon arrival? Shoot an under-the-radar text to your hotel concierge on the journey up.
See you on the slopes.
Lights, camera, action!
And the winner is…
No, sadly, we’re not nominated for an Oscar this year. But, happily, many of this year’s greatest movies are, including Argo, Beasts of the Southern Wild, Django Unchained, and Zero Dark Thirty. The Oscar bash is one of the great joys of the Academy Awards, and TalkTo has you covered for everything you need to ensure your party doesn’t accidentally look like a recreation of Les Miserables.
Have you heard the people sing? You can’t very well accurately fill out your ballot if you haven’t seen all the movies. TalkTo can help you text movie theaters for those last-minute show times. Do your best Rachel Zoe impression and text stores to determine what their stocks of red carpet-worthy gowns look like. Text your favorite restaurant for that perfect appetizer recipe to get your attendees heralding you as best leader since Lincoln..
Don’t worry if your favorite movie didn’t win. The silver lining is that there’s always next year. In the meantime, use TalkTo to text your watering hole to ensure they’ve got your favorite whiskey and an open seat.